ord sunshine pumpers

life in rural nebraska

Buy Local Campaigns Coming Back Strong

with 3 comments

Businessweek.com’s Small Biz blog reports on an old trend that’s making a comeback with independent (non-box store or franchise) businesses – buy local campaigns.  Some businesses are touting its positive impacts as insulation from the malaise of the recession.

The economic argument behind buy-local campaigns goes like this: Spending at local businesses, rather than at chain stores or online, helps local economies because those firms are more likely to buy from local suppliers and hire local service providers for needs such as accounting.

The big question at hand is whether or not the impact of buy local campaigns was measureable or not.  Some decent research suggests that it does:

Does it work? While the direct effects are hard to measure, several studies point to real benefits for local economies. Dan Houston, an Austin (Tex.)-based economic development consultant, projected in 2002 that spending at local Austin book and music stores returns 45 cents on the dollar to the Austin economy, compared with just 13 cents for each dollar spent at Borders. An analysis he did last year found that a 10% shift in spending to local businesses in Grand Rapids, Mich., could create 1,600 jobs with a payroll of $53 million.

Remember that in Ord, in the past several years, we’ve seen strong growth in retail pull, attaining the best levels of pull since 1990.  It doesn’t mean we can’t build on this trend for the foreseeable future, either.

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Written by Caleb

March 6, 2009 at 3:23 pm

3 Responses

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  1. […] blogged before about the come-back of buy local campaigns, resulting much from the economic downturn.  Many […]

  2. […] does help that these efforts usually grow when the economy slides into recession.  We’ve mentioned in the past that buying local isn’t just about ethical obligations to support your local community, but […]

  3. […] Not convinced?  We’ve blogged before on the impact of buying locally here, here, here and here. […]


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