ord sunshine pumpers

life in rural nebraska

In the news…

with 6 comments

Our summer marketing campaign was featured in the news this weekend, with Mark Coddington covering from the Grand Island Independent.  Mark understands very well how quickly traditional media is evolving and its power building effective communities and messages.  Great coverage from The Independent – some tidbits:

“I don’t think that marketing messages connect with young people like they used to,” said Caleb Pollard, the group’s executive director. “What we’re doing is developing a marketing campaign that talks to young people in the way young people expect to be talked to today.”

Both Pollard and Baker said online social media campaigns aren’t going to displace their traditional avenues, such as print advertising. But they see them as a necessary way to reach an important demographic, especially in Valley County’s case — young people.

This is right on target.  Our efforts to build a more vibrant community will take place in several different arenas, some real and some virtual.  The amazing aspect of virtual communities today is its ability to affect the real.  Part of our purpose is to build positive messages because it inherently builds more positive communities.

It surely doesn’t hurt to have help in our efforts to spread the message of great things in our great community.  Thanks again Mark, for the recognition.


Written by Caleb

May 10, 2009 at 1:27 am

6 Responses

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  1. I like Ord. It is a really nice drive in every direction. However, hills and valleys do not pay the bills. Let us do a better job at attracting quality employers. I can handle the low pay if health care is provided at no cost me or my family.


    May 10, 2009 at 10:24 pm

  2. I agree with you BB – we do need to grow our economy by attracting *more* quality employers, growing local entrepreneurs and assisting our current employers grow their own economic opportunity.

    While Valley County does have a way to go in terms of across-the-board wage increases, we have seen sizable gains just in the past couple of years. You can check out the Bureau of Economic Analysis for more info here – http://www.bea.gov; their figures for Valley County are intersting: “In 2007 Valley had a per capita personal income (PCPI) of $27,986. This PCPI ranked 68th in the state and was 77 percent of the state average, $36,372, and 72 percent of the national average, $38,615. The 2007 PCPI reflected an increase of 11.7 percent from 2006. The 2006-2007 state change was 6.8 percent and the national change was 4.9 percent.”

    Yes, we have our share of challenges and local economic troubles from the recession. We do however, have significantly reduced costs of living and very low unemployment. We’re not perfect but we have a lot more going for us than many other places in the U.S. right now. I’ll take that with our hills and valleys to boot 🙂


    May 11, 2009 at 1:27 am

  3. I am curious as to how many people/ households in Ord would fall into the underemployed category. Also I noticed in the 2000 census data, that there was a big difference in median wages between men and women.


    May 12, 2009 at 1:25 am

  4. Another great question BB – as far as I know, underemployment is both hard to measure and typically not counted as an economic indicator by *most* governmental reporting agencies. You can find some info on it here however (the data is rather old – 2000): http://www.dol.state.ne.us/nwd/workserv/jobcareer/pubs/underemp/UE_report_2002.pdf

    On page 46 of the study is findings on over qualified workers that looks into why they feel they are underemployed.

    What I do know is that Nebraska has one of the highest multiple job holder rates in the nation – meaning many folks in our area and across the state work more than one job to make ends meet. This is a challenge that as a state and a community we have to meet. As for women, across the board in Nebraska there is a huge difference in pay between men and women in all but 2 sectors of the economy – education and health care. From the data I’ve seen, women hold their own in those economic industries.

    Workforce trends can be read at the link below on a county-by-county basis. Valley County’s unemployment did drop .5% between Jan. 2009 and May 2009. Here: http://www.dol.state.ne.us/nwd/workserv/jobcareer/es/trends/trends/May09/County%20Unemployment%20Rates.pdf


    May 12, 2009 at 1:21 pm

  5. Caleb, thanks for the information. I would define underemployed as being working full time and being eligible for gov’t benefits such as food stamps, medicaid, and low income housing.


    May 12, 2009 at 9:02 pm

  6. […] We’ve gained traction on a national scale doing so.  Don’t believe us?  Check here, here, here and […]

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