ord sunshine pumpers

life in rural nebraska

Baby Boomers Going Rural

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We posted in the past about the emergence of boomers as new leaders in American entrepreneurship; now it also looks like they’re heading back to rural America in droves as well.  The USDA has their take:

As they age toward retirement, Americans are much less prone to move than in their youth, but those that do are much more likely to move to the countryside. Many “empty nest” couples begin seeking leisure and recreational opportunities, lower housing costs, and a slower pace of life. Quality-of-life considerations begin to replace child-rearing and employment-related factors in decisions about when and where to move.

When you think about the implications of this change and consider it with the fact entrepreneurship is on the upswing with boomers, its fairly easy to understand why some of the messaging from our end will evolve to reflect that.  It also pays to heed this advice as well:

Baby boomers are increasingly drawn to areas with the right combination of scenic amenities (varied topography, relatively large lake or coastal areas, warm and sunny winters, and temperate summers), recreational or cultural opportunities, and reasonable housing costs.

Our marketing efforts will revolve around the promotions of our local scenic amenities (think our summer marketing competition), our way of life (the Best of the Good Life) and the lifestyle/career opportunities that exist out here (tapping into entrepreneurship and opportunities for business transition).  As we posted earlier today, we’re looking at ways to increase our promotional reach online because the vast majority of our new market is online and actively seeking information on all the items listed above.

I have to say I’m more than excited as this all comes together over the next month and we near the launch of our new website.  One of these days we’ll have a sneak peak for you all as well.

As they age toward retirement, Americans are much less prone to move than in their youth, but those that do are much more likely to move to the countryside. Many “empty nest” couples begin seeking leisure and recreational opportunities, lower housing costs, and a slower pace of life. Quality-of-life considerations begin to replace child-rearing and employment-related factors in decisions about when and where to move. For older Americans, rural migration is highest early in the retirement process and declines sharply as health care needs increase.
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Written by Caleb

September 1, 2009 at 7:03 pm

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