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life in rural nebraska

Social media works

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The McKinsey Global survey of executives shares some interesting findings about social media – it works in measurable ways.

69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits.

You can take a full look here.  I can attest that we’ve seen social media help with our marketing efforts as well – an estimated 30% growth in our web traffic alone.  You can catch up with local businesses using social media as part of their overall marketing strategy here, here and here.

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Written by Caleb

September 18, 2009 at 6:46 pm

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