ord sunshine pumpers

life in rural nebraska

Customer Service

with one comment

Seth Godin has a great read on the lifetime value of customers:

Few businesses understand (really understand) just how much a customer is worth. Add to this the additional profit you get from a delighted customer spreading the word–it can easily double or triple the lifetime value.

Write it down. Post it on the wall. What would happen if you spent 100% of that amount on each of your next ten new customers? That’s more money than you have to spend right now, I know that, but what would happen? Imagine how fast you would grow, how quickly the word would spread.


Written by Caleb

November 19, 2009 at 4:01 pm

One Response

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  1. […] time.  Whoodah thunk treating strangers like a neighbor results in financial gain?  Remember that post on Seth Godin a couple of days ago?  Godin talks at length on the importance of sincere customer service – […]

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